Apple is getting ready for Peak iPhone
|Alex Barredo||Feb 24, 2018|
The always interesting Neil Cybart says the new peak-iPhone “can best be characterized as status quo”. By measuring the iPhone units sold as a TTM one can clearly see the new normal for the iPhone. Although he remains upbeat, he seems some risks. Go read it.
But more importantly he remarks some points, two of which I find interesting.
(1) India isn't the next China. Which is obvious to anyone watching the market.
There’s almost no middle class in India.
Apple’s efforts in the last years have been fruitless.
(2) Apple is running out of Android switchers.
I argue this trend can even be reversed. There has never been a better time to be on Android if you can afford a ~$1000 phone.
The Google Pixel 2 XL and the Galaxy Note 8 have been gathering praise that normally was reserved for the iPhone, and making people doubt themselves. The iPhone is no longer the “hands down best smartphone” (for the OS agnostic-people).
The Galaxy S9 will leap ahead the iPhone X in camera quality most probably with variable aperture.
So Apple is enlarging their moat:
By releasing more and more iPhone-only accesories (AirPods, HomePod, Apple Watch) and services (Photos, iCloud) you hinder some existing customers willingness to jump ship.
After ten years and with a mature OS, people are more reluctant to change.
So Services revenue will keep growing steadily, iPhone average selling price will keep getting fatter and stockholders will be happy. Specially this guy: “Buffett's Apple stake, which he began building in 2016, was valued at roughly $27.7 billion”.
One More Thing
“The HomePod has secured 3% market share in the U.S. since its launch on February 9”
“A more worrisome flaw, to me, is that there is not one Siri after all. There are many.”
“Apple in Talks to Buy Cobalt Directly From Miners.” Cobalt price has tripled in 18 months.
Apple not only moved their Chinese customers’ data to a 3rd company, the cryptographic keys to iCloud will be stored in China and accessible to authorities. This will probably change where Apple keys are stored, moving them to the customer’s hardware?
Google Assistant keeps getting better than Siri with 40 language support, one of Siri’s best features.
Carpool Karaoke, Apple’s first show, is renewed for a second season.