A is for Austin

Apple will invest $1 billion to expand their Austin operations

Apple will invest $1 billion to expand their Austin operationsApple’s newest Austin campus will be located less than a mile from its existing facilities. The 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, and is expected to make Apple the largest private employer in Austin.

Key points:

  • It won't be as fancy as Apple Park, a campus that cost the company around $5 billion.

  • But it will be a bigger campus. Apple Park max. capacity is for 12,000 employees.

  • The new campus will include a broad range of functions including engineering, R&D, operations, finance, sales and customer support

  • Apple plans to invest $10 billion in US data centers over the next five years, including $4.5 billion in 2018 and 2019.


Amidst the China-US trade war, the New York Times goes back to 1984 and 1990 when Steve Jobs tried and failed to set up high tech manufacturing centers for the Macintosh and the Next. 


Independent analyst Neil Cybart thinks that AAPL stock recent downturn of 20% will be used by Apple management to its advantage by leveraging its share buyback program. — His proposition: if Apple higher-ups think the company will have a robust 2019 and 2020, they will increase the buyback pace.

Key points: 

  • Cybart has been consistently getting Apple right for the last years.

  • Apple has already bought 25% of itself, around 2.1 billion shares, over the last 6 years since the program started.

  • This has cost Apple $239 billion (around $114 per share), greater than the $237 billion Apple now has on hand.


Apple Music is up 40% in subscribers in the last 12 months. With a total paid user base of 56 million, it managed to close the gap with leader Spotify (32% for the past 12 months) that last reported 87 million customers.


Apple is only behind Tencent and Sony by game revenue. At around $9 billion ARR, Apple revenue from gaming exceeds that of Microsoft ($8.4b), Activision Blizzard ($7b) and Nintendo ($3b).


Only 4.5% of Americans don't trust Apple with their private informationThe list is, unsurprisingly, lead by Facebook at 39.6%


Jon Callas, one of the most well regarded security experts in the world, has left Apple to join the ACLU. Callas joined Apple again in 2016 after working for the company back on its early years.


TF International Securities analyst Ming-Chi Kuo anticipates up to 28 million AirPods shipped in 2018, 55 million in 2019, 80 million by 2020, and up to 110 million AirPods shipped by 2021. 


The iPhone XR has been named the best single-lens camera smartphone by popular reviewer DxOMark. The French company gave the XR a 101 score, jumping over the Google Pixel 2 at 98 points. DxO has yet to review the Pixel 3.


The Washington Post looked at the price of Apple products over the years with some interesting data and charts.


Apple hired CEO of Mango Health, a health firm focused on medicine tracking


Apple acquired Platoon, a small London-based creative services company founded in 2016 by music industry veteran Denzyl Feigelson and LoveFilm co-founder, Saul Klein.