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"It was a wholesale leadership takeover by the fashion industry"
The Apple Store concept must go back to their origins
Alex Barredo
May 12, 2019
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"It was a wholesale leadership takeover by the fashion industry"
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The tough decisions of Chairman Cook
How do you say headache in Mandarin?
Alex Barredo
Oct 28, 2019
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The tough decisions of Chairman Cook
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Something has to give
Another week, another huge App Store controversy
Alex Barredo
Aug 9, 2020
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Something has to give
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Apple's new MacBook strategy starts high and will get higher
The Mac line just reached three new records without anybody noticing.
Alex Barredo
Nov 22, 2020
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Apple's new MacBook strategy starts high and will get higher
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It was a big hack alright
One year after The Big Hack story, and we still don't know the truth / Apple's investment in Didi / iPhone 11 sales are very strong / Apple TV+ facing…
Alex Barredo
Oct 3, 2019
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It was a big hack alright
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AirPods as a financial rocket
And also a new MacBook / Apple Card drama
Alex Barredo
Nov 20, 2019
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AirPods as a financial rocket
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Back to normal
Some employees back to the office / Some "Geniuses" back to the Stores / Big (hit) in Japan / What's in for Apple TV+ in 2021 / Coronavirus conspiracies
Alex Barredo
May 13, 2020
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Questions before the first post-Jony event
Camera reviews, realigning names, pricing tactics and more
Alex Barredo
Sep 7, 2019
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Questions before the first post-Jony event
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Being a multinational isn't easy
Apple wins with Ireland / New European regulations / Mexico wants Apple's supply factories / China keeps pressing / iMessage winner if WeChat gets the…
Alex Barredo
Jul 21, 2020
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Being a multinational isn't easy
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An App Store fix proposal that will make everybody happy
How to make Apple, Brussels, Washington, Microsoft, Spotify, Netflix and everybody happy with one simple (and existing) solution.
Alex Barredo
Aug 17, 2020
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I hadn't seen better reviews for any other iPhone ever
Apple Arcade looks like a hit / Apple Card as an accelerant / Change of the Guard
Alex Barredo
Sep 22, 2019
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I hadn't seen better reviews for any other iPhone ever
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The Storm before the Calm
Apple Developers are riled up on the eve of WWDC. Many feel wronged and call for App Store reforms after a decade of capricious and arbitrary…
Alex Barredo
Jun 21, 2020
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