A 10 year-long debate resurrects

AirPods in perspective

Apple Watch sales records

How would a foldable iPhone look like?

To fold or not to fold

A smaller chunk of a bigger pie

Ahrendts out, iPad robust growth and Srouji modems

Apple's new era begins

Titan shake-up, battery maestro snatch and a look into China


A is for Austin

A tariff ceasefire leaves Apple expecting

Singles' Day, Definers' Scandal and T2 controversy

How to know if Apple is doing well now?

If they sell a lot of something, they want to tell everybody

Tariffs, Audits and Headphones

Apple is getting ready for Peak iPhone

Year of the iDog

Every Sunday, commentary about the world's most _______ company.